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EN_Tipco_Annual Report 2014

ANNUAL REPORT 2014 In addition, TIPCO also implements an effective risk management system which is designed to minimize risk and eliminate obstacles that deter systematic business operations. Since 2009, TIPCO has focused on improving internal management processes, starting with forecasting customer demand through to delivery (Demand & Supply Management). TIPCO’s business objective is to produce and market quality products by selecting high quality raw materials, ensuring production efficiency and appropriate pricing in order to maximize customer satisfaction. This year, TIPCO has adjusted standards for social and labor supervision to comply with customer demands and standards that prevail in the European Union. Towards this end, the company applied for BSCI (Business Social Com-pliance Initiative) and SMETA (Sedex Members Ethical Trade Audit) mem-bership. Members of these organizations are obliged to conduct business activities and production processes in accordance with set guidelines, moni-toring systems and social standards which focus on environmental and labor protection. In regard to development and improvement of production processes, TIPCO factories has upgraded existing machinery and lowered production costs by applying modern technology to increase efficiency and installing new ma-chines to accommodate future growth trends. As a result of continuous maintenance of quality and production standards, the company managed to retain major customers’ loyalty while maintaining uninterrupted commer-cial transactions over the past 38 years. TIPCO has also built up a reputation for high quality production and competitive pricing. TIPCO attributes its success to the commitment of staff and the man-agement team to present the best products to customers. We pride ourselves on customer satisfaction. Continuous development also aims at creating and marketing quality products. In addition to highly efficient man-agement team, continuous human resources development program will provide new inspiration for our future organization. We are fully prepared to present new products and methods to consumers in the coming years. The mission which we have set for ourselves is to focus on customer needs and to participate in ongoing efforts to improve consumer lifestyle. Significant Changes and Developments 1989 the company changed the shareholders’ structure by listing on the Stock Exchange of Thailand and distributing shares to the general public. Major shareholders remained unchanged but the proportion of shareholdings was reduced. 1993 The company increased investment in subsidiary company, TIPCO F&B, to expand and enter the ready-to-drink fruit juice market and has received fa-vorable response from domestic consumers. Subsequently, the company fo-cused on continuous R&D aimed at satisfying consumer demand, and adopted the policy of launching at least one new product every year starting from 1997. In 2007, TIPCO entered into an alliance with Santori Japan and formulated a joint objective to expand domestic and ASEAN markets for products in which TIPCO has expertise and outstanding products, using the modern beverage factory at Wang Noi, Auddhaya Province, as production base for beverages. Continuous growth strategy, which focused on product quality, product in-novation created by a team of professional staff, and on-going investments


EN_Tipco_Annual Report 2014
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