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EN_Tipco_Annual Report 2014

PAGE 030 / 031 TIPCO FOODS PUBLIC COMPANY LIMITED in modern technology, further enhanced the strength of TIPCO’s brand name, as well as consumer’s confidence and trust. 2004 The company entered a new market segment, i.e., blended fresh juice under the brand Squeeze Juice Bar, starting with 10 branches until 2007 when TIPCO Retail Co., Ltd., was set up to oversee business expansion of this product line. At present Tipco Squeeze Juice Bar has 52 branches, 44 of which are owed by the company and 8 operate on Franchise basis. Business strat-egy, menus and shop formats are continuously adjusted to improve sales and profit, alongside long term planning to expand new outlets, adjust branch size and menus to suit the varying needs of each branch and location. 2007 The company invested in TIPCO Biotech Co., Ltd., whose main asset is 6,899 rai 1 Ngarn and 204 sq.wah of land for cultivation, a Tissue Culture Lab for selecting and cultivating plant seedlings, and a Plant Extract Factory. 2009 The company launched a new pineapple strain, namely, TIPCO Hom-suwan, which has been well received by consumers. Its outstanding features are fragrance, golden firm pulp, lower liquid content and shallow pineapple “eyes”. The whole fruit ripens simultaneously while vitamin C content is 4 times higher than the Sri Racha strain. Equipped with the largest melting equipment in Thailand, the company’s Plant & Herb Extract factory, operates at the highest level of efficiency and safety. The company provides fully inte-grated customer services, starting with raw material procurement, de-hydra-tion, grinding, production of extracted chemicals as well as joint extraction processes. These services have been approved in accordance Good Manufac-turing Practice (GMP) under the umbrella of the National Food Institute. 2014 Completion of new machine installation to increase Aura mineral water capacity in April doubled the company’s production capacity, thereby en-abling accelerated production to meet high growth market demand. Progressive Attainment of International Quality Assurance Standards 1994 ISO 9002. The company became the world’s first pineapple factory to be certified by Germany’s RQ TUV for compliance with this international standard. 1995 HACCP standard was certified by SGS (Thailand) 2000 ISO 9002 for pineapple juice products and concentrate was certified by SGF International E.V./IRMA of Germany. 2002 HALAL was approved by the Central Islam Committee of Thailand and KOSHER standard certified by Thai Kashurt Service Co., Ltd. 2002/2003 BRC standard set by UK retailers to assess food products which are exported to the UK was approved by SGS (Thailand) and EFAIA (SAI GLOBAL) 2003 ISO 9001 version 2000 was approved by SGS (Thailand) 2004 International Food Standard (IFS) set by retailers in Germany and France to assess food products exported to Europe was approved by SGS Germany.


EN_Tipco_Annual Report 2014
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