ANNUAL REPORT 2014 TIPCO Retail Co., Ltd. While urban lifestyle continues to favor outdoor activi-ties, consumer spending and retail trade have clearly been affected by political unrest, higher space rental rates and labor wages. Responding to changing circumstances and future business trends, TIPCO Retail Co., Ltd. has set guidelines for revising management and marketing strategies that will focus on shop format, location, product line and services. Consumer recognition, awareness of retail shop, existing and new prod-uct lines, will be developed to attract target customers, expand regular customer base, achieve more frequent purchases and higher purchase value.
EN_Tipco_Annual Report 2014
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